Projects, opinions and updates from a UK independent
Every side project eventually needs someone else to pick up the keys. A handover note is not glamorous admin — it is the difference between a smooth changeover and three weeks of polite confusion in a church hall.
A wet Saturday, 200 A5 leaflets and three streets taught me more about being read than any dashboard has. This is a note about distribution, repetition and why the route deserves as much attention as the page.
For eighteen months I took the office lunch order on a Friday. It taught me more about client briefs than any course ever did — mostly because nobody ever explains what 'the usual' actually means. Here's why most project pain starts long before anyone opens a laptop, and the three questions I now ask before saying yes.
A favour for a local pub quiz turned into an evening marking forty answer sheets, and a quiet lesson in how people react when they're marked wrong. Here's what that night taught me about giving feedback that's clear, kind and actually useful — at the quiz table and in client work.
I spent a four-hour rail journey testing russellfutcher.com on patchy mobile data, an older handset and a fold-down table. Most of it held up; a few bits embarrassed me. Here is what I changed, and a short checklist for anyone running a small independent site.
A trip to a local repair café with a broken kettle turned into an unexpected audit of my side projects. Here’s what mending a small appliance taught me about keeping older websites alive — and knowing when to let one go.
A damp, hand-typed poster outside a village hall spelled 'Prsents' in 72-point type — and still pulled a full room on a wet Thursday. It's made me rethink how I promote my own work, and why waiting for the perfect website is the most expensive habit an independent worker can have.
A parish council minutes page turned out to be a better writing tutor than most style guides. It knew who decided what, when it would happen next, and where the money went — and it said so in sentences a tired neighbour could use. This is a note to myself about bringing that standard to project updates, contact pages and the rest of an independent website.
Joining the village Christmas lights committee this year looked like a nice seasonal gesture. It turned out to be a masterclass in insurance forms, ladder rotas and fragile bulbs — and a surprisingly useful mirror for independent work.
Putting a starting price on an independent website feels oddly exposure-heavy at first. In practice, it shortens the awkward email dance and sets a clearer tone before anyone asks for a quote.
A missed bus in a village with one streetlight is a blunt tutor in time management. This is what a forty-minute wait taught me about deadlines, client promises and the quiet cost of squeezing in one more thing.
A trip to a Saturday-morning repair café with a toaster that had been dead since August turned into something closer to an audit. What I found wasn't a story about appliances — it was a story about all the small things I've quietly stopped being able to do for myself, and what that costs an independent worker.
Most independent sites spend their energy on the homepage and treat the contact page like a legal formality. I think that is backwards: the contact page is where trust, personality and follow-through actually get tested. Here is what I look for, what I quietly judge, and how I try to do it better on a one-person site.
Once a month, from October to March, a pub back room near me becomes a tiny cinema. Six films a year, one handwritten A4 programme, and no content campaign in sight. Here’s what that constraint has taught me about curation — and why I’ve stopped trying to turn a good night into a feed.
A wet Saturday behind a trestle table taught me more about running a small personal site than most analytics dashboards ever have. Here is what a UK village hall market revealed about clarity, pricing, conversation and trust — and what I changed on my site afterwards.
Once a year I give russellfutcher.com a quiet once-over: domains, backups, dead links, privacy, accessibility and the few analytics that actually help. It is not glamorous, but it is the reason there is room for the good stuff.
The corner table at twenty past two on a Tuesday is the most productive square metre in Britain, and it costs about four quid. A field guide to the solo pub visit as a working ritual — etiquette, timing, and how to stop looking like you've been stood up.
A self-imposed challenge: walk into a charity shop, spend under a fiver on something you didn't plan to buy, and turn it into a finished thing within a week. What a box of strangers' holiday slides taught me about constraints, deadlines, and why random starting points beat waiting for the perfect idea.
One small project of mine has made almost nothing and still earns its keep. A practical, slightly awkward case for tracking trust, introductions and useful connections alongside revenue — without pretending that goodwill pays the electricity bill.
A wet-weather tour of the library boards, laundrette corkboards, village hall pinboards and café windows that still organise British local life — and why a curled A5 flyer with tear-off tabs teaches small publishers more about trust than any hyperlocal app.